Archive

I have a pet peeve to share with you – businesses using a Facebook personal profile as their official business presence … it’s wrong so STOP IT (please). I’ve seen countless examples where they have amassed hundreds or thousands of ‘friends’ and they don’t realise what the price is that they may end up paying. [...]

Over the last few weeks I’ve never seen so much abuse aimed at Facebook for the ream of changes they have made in a very short space of time (ticker, open social apps, timeline to name but a few!). Partly due to too many changes too quickly, partly down to Facebook assuming we really want [...]

Ever wondered if you are on the right sites online for your business? Is it time for a social media audit? Well read on for an insight into why I’ve left Facebook business pages behind (well, almost). You may have already been on the receiving end of one of my ‘mini rants by minihane’ about [...]

Yesterday I witnessed something pretty special – a social media marketing campaign that (bar a few niggles below) delivered a very strong positive message for Virgin. Virgin did something pretty darn good – and it’s secret? Simplicity: engage, ask people what the next BIG Virgin idea should be and do a blinking good competition.   [...]

The world of networking is changing, fact. I’ve noticed quite an evolution in terms of how we build meaningful business relationships over the last 7 years since moving up to Shropshire. A collection of my thoughts are below: In the olden days…. In years gone by (yes I am older than I look!), networking used [...]