I’ve come across many people who use Twitter and have found it has helped their business in a number of ways e.g. building reputation, increased brand loyalty, website traffic, improving trust in a product or service. For me though, there is one local story that really shows the true power of twitter; helping Jude Robinson set up and run a business that she didn’t even know she could do – it’s been amazing to watch the business (and her) evolve.
Jude shares her thoughts on twitter and her business below:
“I’ve been tweeting since 2008 when Stephen Fry only had about 35,000 followers (and when he used to have the time to tweet with me!).
I was running my own company back then and my twitter name was IonaCosmetics. I recall entering this 140 character world purely for business reasons. I didn’t really understand the concept, tweeted very little and predominantly about my business.
How things have dramatically changed since then. We moved to live on the Shropshire/Powys border, I gave up my cosmetics and skincare business, and became @JabberingJude on Twitter. From this point onwards, Twitter really came into its own.
I no longer tweeted about my business, I began to really ‘connect’ with people, or Stweeties as I’ve always called my followers. I was blown away by how many genuinely caring and supportive people were out there. Shropshire Tweeters particularly are a unique group of people with a closeness I hadn’t experienced on Twitter before.
When one day my husband suggested I do something “just for me”, I commenced on my art journey. People on Twitter were so helpful at the beginning and continue to support me now that I’ve become a successful artist. Successful in such a short space of time because I’ve sold many paintings and completed several commissions all because of my connections on Twitter.
You see, via Twitter, people know all about me as a person, not just as an artist. Anyone will tell you, as an artist, YOU, the person, are the unique selling point. Your artwork is secondary. I guess that’s the same for a lot of businesses, people buy from you when they know the person/people behind the brand name.
Twitter has been my lifeline, my support on many occasions, my way of getting to know people in my locality and I’ve been so lucky to meet many Shropshire Stweeties face to face. 2011 is going to be a big year for me on my art journey and, hand on heart, that’s all because of the people I’ve met via Twitter.”
One of the many things that I admire about Jude is she absolutely ‘gets‘ twitter & how to involve people in her journey – every picture she does she shares on twitter & facebook at various stages, asks for feedback on each piece, if she makes changes to her website or gets business cards done she again asks for advice and comments, she’s run competitions to name pictures, win a picture as a thank you to her followers – she is brilliant at making you feel like you are a part of her business and you can’t help but want her to succeed as a result.
Sure there are plenty of big business twitter success stories out there but for me, it’s stories like Jude’s that inspire me and make spreading the word on the power of twitter an absolute pleasure. If you ‘get’ twitter and use it appropriately, the rewards can be great, professionally and personally!
You can see more of Jude’s stunning work on her website.